Larissa Leal de Souza
Cliente:
Larissa Leal de Souza
Projeto:
Desenvolvimento de marca
Identidade visual
Design digital para redes sociais
Limeira - São Paulo
Larissa Leal is a personal brand developed for the psychologist of the same name, a specialist in Parenting Guidance based on Positive Discipline and a postgraduate student in Child Development.
The brand was born with a clear purpose: to translate, in a sensitive and strategic way, a positioning centered on care, listening, and building genuine bonds. Its essence is deeply humanized, reflecting a service focused on creating authentic and emotionally significant connections with her patients.
The entire visual identity was conceived to support this concept. From the symbol to the color palette, from the typography to the graphic elements, each choice was carefully considered to communicate warmth, lightness, and confidence, creating a visual experience that not only represents the professional but also conveys tranquility, closeness, and security at every point of contact.
